The real challenge is for New Zealanders to know that every effort counts, no matter how big or small.

EECA Annual Report 2018/19

Gen Less: getting more out of life by using less energy

This powerful campaign shows how we can each contribute to the overall change that’s needed to halt climate change. It actively encourages New Zealanders to expect and demand goods and services with a lighter carbon footprint, and to take action to reduce their own energy-related emissions.