Our strategy

Our purpose is to mobilise New Zealanders to be world leaders in clean and clever energy use.

Our desired outcome

A sustainable energy system that supports the prosperity and wellbeing of current and future generations.

Our strategic focus areas

How we make an impact

We work to create positive change across systems using a combination of three important levers.

  1. 1


    We co-invest in energy-efficient technologies and renewable sources of energy.

    When there are financial barriers, we help to overcome these and appropriately share the financial risk to incentivise energy users to invest in technologies and renewable sources of energy that can make a real difference.

    Learn more about co-funding opportunities

  2. 2

    Motivating people

    We motivate people to make clean and clever energy choices.

    We develop and communicate credible information that will help targeted audiences to make informed choices, and to take action.

    Visit our Gen Less website(external link)

  3. 3


    We use regulations to prevent inefficient products and appliances from being sold in New Zealand.

    We provide evidence and insights to Government to help develop the energy-related policies needed to transition to a low emissions economy.

    Learn more about our regulations programme