Our strategy

Our purpose is to mobilise New Zealanders to be world leaders in clean and clever energy use.

Our desired outcome

A sustainable energy system that supports the prosperity and wellbeing of current and future generations.

Our strategic focus areas

How we make an impact

We use a combination of three important levers to overcome market barriers to clean and clever energy use, enabling it to happen faster and in a more coordinated way.

  1. 1


    Of products, processes and systems.

    Our regulations and standards mean New Zealanders have access to and are encouraged to use the best performing new products and technologies available internationally, including vehicles – for home, commercial and industrial use, saving money and energy.


  2. 2

    Information and motivation

    To promote clean and clever energy choices.

    We provide evidence-based information and motivation to New Zealanders and businesses to help them make informed clean and clever energy choices – lowering energy bills, improving productivity, and future-proofing for a clean and secure energy economy.


  3. 3

    Targeted investment and support

    To demonstrate and scale up energy efficient technologies and renewable energy use. 

    We use our expertise to facilitate and catalyse targeted investment and support that addresses significant, evidenced market barriers for the adoption of clean and clever energy technology. 

    Co-funding and support