Gen Less

What is Gen Less?

Gen Less is EECA’s platform to inspire New Zealand businesses and consumers to live a climate-friendly lifestyle.

But it’s more than that. It’s a shift in mindset. A new way of thinking about how we live our lives.

It seeks to demonstrate that New Zealanders can get more out of life by living with less energy – and less emissions that harm our climate.

 Go to the Gen Less website


Gen Less campaign

Gen Less aims to engage New Zealanders in the idea of getting more out of life, through the use of less energy. 

Find out about our latest campaign

The Gen Less launch campaign featured a film using famous speeches and historical figures.

 Find out more about the film