EECA may use generative AI to create images for its content and advertising. This will only be considered where existing imagery does not meet the specific requirements of the content, or where it provides a practical and cost-effective alternative to commissioning new photography.
EECA will not use generative AI to create images of people. AI-generated animals are also outside the scope of our current approach.
All AI-generated images undergo review and approval by multiple EECA staff before use to ensure they are appropriate, accurate and not misleading. Our use of AI-generated imagery will continue to be monitored and reviewed.
EECA does not use personal or sensitive information to generate these images.
If you have any questions or would like further information, please contact us.