A commitment to customers
The ENERGY STAR® finalists in the Wares Awards have made a significant contribution to energy efficiency, according to the Energy Efficiency and Conservation Authority (EECA) which sponsors the category.
EECA awards the ENERGY STAR® mark to products and appliances with super energy efficiency within their category. It‘s a voluntary programme where industry partners identify and promote superior energy efficient products that will save customers money on running costs.
EECA’s Chris Forsman says the ENERGY STAR® Supplier Partner Award recognises the efforts of product suppliers that have made energy efficiency a fundamental part of their product development, sales and marketing strategy.
“This is reflected in commitment to the ENERGY STAR® programme by registration of qualifying products, marketing and communications strategies, consistent ENERGY STAR® labelling and sales knowledge, as well as training.”
Mr Forsman says the ENERGY STAR® Retailer Partner Award recognises the efforts of retailers which champion and promote ENERGY STAR® qualified products to customers on-line and in-store.
“We are looking for a commitment that starts at the retailer head office and cascades down to each chain store where there is a ‘brand hero’ and sales staff with a high level of understanding about the ENERGY STAR’s super energy efficient value proposition.”
Sales staff must have the ability to communicate the right information to customers and influence buying decision at the point of purchase, Mr Forsman says.
“More customers are now factoring the long-term running costs of a product into their purchasing decisions and how much they can save by buying an energy efficient model.”
ENERGY STAR Supplier Partner Award 2016
Fisher & Paykel
Retailer Partner Award 2016
Farmers New Plymouth
Noel Leeming Hawera