Consumer research into the motivators and barriers to using biofuel blends

EECA commissioned research into consumer attitudes towards biofuels, so that we can understand what people know about them, and if there are any preceived issues around the use of biofuels.

The research was conducted in 2007.

The research shows:

How much do people know about biofuels?
Almost everyone has heard of biofuels, but most know only a little about them.

What level of support is there and what are the likely levels of uptake?
Most in favour - if the price is right - three quarters indicated they're likely to respond if price same as normal fuel.

What are the motivators and barriers to uptake?
Motivators: Environmental benefits, less reliance on overseas supplies of fossil fuels, reduced cost
Barriers: Knowledge/information.

What needs to happen to build confidence in Biofuels?
Reassurance it is proven, can be used in my car, won't damage my car, it is good for the environment.

Who do people trust as sources of information about Biofuels? Consumers Institute, AA, their mechanic, car manufacturers